21Feb/091
Do You Know Who Owns Trader Joe’s
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I didn't.
We love Trader Joe's. We fall into the category of people who wish there was one closer (now, there's no good way to get to & from the one at Brentwood, with the I-64 closing/construction, and the other in STL is too far.)
I was floored - in a good way - learn about who really owns Trader Joe's. Literally floored.
A hint: It's "A huge German discount-grocery chain best known in the U.S. for no-glamor stores often located in marginal neighborhoods."
And they plan to open 75 more Trader Joe's in the U.S. this year.
Branding the experience is everything in business.
Find out who owns Trader Joe's.
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June 9th, 2009 - 17:20
Just an FYI. Not that it matters much, but Aldi does not own Trader Joe’s. This seems to be a widespread rumor. Trader Joe’s is privatley held and owned by a trust set up by one of the co-founders of Aldi. That’s where the connection starts and ends.